You Say I'm in the Wrong City, I Call it Niche Marketing
Someone recently told me I was in the wrong city to be “shopping around.” As in “Well, you don’t like Cuban girls, so you’re really in the wrong city to be shopping around.” Really? Am I? Oh, I beg to differ.
You see in business school I learned about this little thing called “niche marketing.” It may be the only part of that degree I am actually putting to good use. Niche marketing is when you target your product to a select niche in the marketplace, a small amount of people who will nearly all buy your product. In my case, the product is me and my niche is White girls in
Now, you have heard, or more likely read, me rant and rave many times about the lack of White girls here in
So while the supply of my type of girl may be short here in Dade, the ones I do encounter are of a similar mindset. Perhaps there is not the plethora of girls here that would allow me to pick and choose as much as I’d like, but when I do reach my target market they are much more receptive to the product. And while I seriously doubt I will find the woman of my dreams in